Private Label Rights Lesson #2 - Re-Working PLR Products for Profit

We've already touched on this briefly in the previous lesson,
but let's discuss re-purposing PLR content in a little more
detail. 

Re-purposing means changing the format or the contents of the
package in some way that's significant enough to make it unique
compared to anyone else selling the same thing. 

One of the easiest ways to change a PLR product is by rebranding
it with a new title and new graphics. Many PLR packages include
minisites and product graphics. If you use the stock website and
images, your product will be instantly identifiable as the same
as anyone else who also uses them. Making new graphics gets rid
of that problem. 

You can either create these yourself or you can outsource it
through a site like Fiverr.com or the Warriors For Hire section
on the Warrior Forum. It shouldn't cost you more than $50 or so
for an entire minisite with new product graphics, or you can
spend as little as $5 on each image you need. Even if nothing
else is changed, new graphics will make the product look like a
completely different thing to anyone else's. 

Another effective way to repurpose your PLR content is to
convert it into multiple formats. The majority of PLR packs are
written content - articles, ebooks, etc. - so you can take those
and convert them into audio or video.

This is easier than it might sound, even if you aren't very
comfortable with recording videos. There's no need for you to be
on camera. All you need to do is create a Powerpoint (or Keynote
or OpenOffice Impress) slideshow that highlights the important
points in the bullets. Use Camtasia, Cam Studio, Screenflow or
any other screen capture software to record a screencast video
of you reading the ebook or articles while you page through the
presentation slides. 

You might need to practice this a few times to get the hang of
it, but once you've done it a couple of times it gets pretty
easy to put together. And once the video is finished, you can
export the audio track to create an audio version of the content
that your buyers can play on their iPod or record to CD to
listen anywhere. 

And remember what we discussed - once you have those audio and
video versions you can convert the whole package into a "home
study" course that you physically send to your customers, and
can charge much more for. 

All these steps could be outsourced as well if you prefer. One
method of re-purposing PLR content that most marketers overlook
is having it converted into another language. The internet is
world-wide so there are many potential buyers who may not
understand English.

If the topic of your PLR isn't specific to any one country or
location, why not have it converted into another language so you
can sell it to people in other countries more easily? If you're
fluent in another language yourself you can do this yourself but
if not, sites like UpWork.com are good places to look for a
translator.


To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

